In the talk, I will discuss a unification of the classical Kendall's landmark shape spaces that are used extensively for shape analysis in biology and medical imaging, with landmark configuration spaces carrying Riemannian metrics descending from right-invariant Sobolev metrics on the diffeomorphism group. The resulting new landmark shape spaces achieve the defining properties of both approaches: The regularity of the descending metric prevents landmarks from colliding, the metric is defined in the ambient space independent of the number of landmarks, local rigid transformations are preserved, global rigid motions are removed, and scale fixed. To achieve this, we define a particular Sobolev-type operator, the screened elasticity operator, whose null-space consists exactly of rigid motions. The resulting construction allows the use of landmark configuration spaces with sufficiently regular metrics in applications while retaining the shape invariances that are a hallmark of Kendall's shape spaces. The talk is based on joint work with Peter Michor and Sarang Joshi.